Patrick Norguet
Photo by Dimitri Coste
April 2021
Curator speaks with multi-talented designer and creative director Patrick Norguet upon releasing his career-spanning monograph, Dialogues.
Interview by Dan Golden
DIALOGUES, photo Alistair Taylor-Young
Congratulations on the publication of your new monograph, Dialogues. I’d love to hear about it, and how it developed.
Thank you. Producing this book gave me the opportunity to discuss my career as a designer and creative director over the last two decades, while at the same time controlling the point of view and images. It allowed me to revisit my work, considering themes such as sensuality, the relationship of objects to the body, design processes, desire, etc.
The development took a full year, from original concept to final production. I collaborated with a talented photographer, Alistair Taylor-Young, to document my entire body of work. It was a large production, involving models, makeup artists, lighting designers, writers, etc. Above all, the goal was to share my approach to design and express emotions.
I’m curious to hear your reflections comparing/contrasting two of your iconic designs: the Rainbow chair, which Capellini produced in 2000, and the DAN chair, which you recently launched in collaboration with Zanotta. One marks the beginning of your career and approach then, and the other reflects your thinking and approach today.
Yes indeed—Twenty years have elapsed between these two projects. The Rainbow chair was an artistic project, born from an unconstrained vision. I designed and produced five copies, which allowed me to start a dialogue with an industrialist. Meeting Giulio Cappellini led me from the art world to the world of industry. It is an object that communicates good energy, and it allowed me to start my career.
The DAN chair (which launched last June for Zanotta) summarizes my work and what I like to draw quite well. It is a form of radicalism that is both functional and timeless without forgetting a unique comfort. As with any project that seems simple, DAN required a lot of research to solve many equations. I love this chair.
What was it like working with Zanotta?
The project development was simple: it began with meeting a brand whose heritage represents for me the very essence of my work and my way of approaching design. Zanotta is one of the few brands that has known in its history to write a page of modernity at the time of Pop culture, like the Quaderna table designed by the Italian anti-design group, Superstudio, or the work of Castiglioni.
The DAN chair is part of this story. The owner of Zanotta invited me to visit the factory two years ago. What I particularly liked was that he didn't give me a specific brief, but rather asked me to design a ZANOTTA product.
What is the significance of the word “Dialogues” to you?
“Dialogues” essentially sums up my work. Throughout my career, I’ve noted that the success of projects has always been based on the quality of the dialogues I have with my clients. It’s easy to be creative or to have ideas—the difficult thing is to turn ideas into a project or product. For that, the quality of communication between those involved in a project is the key to the success of the product being developed. The quality of a project thus depends on the quality of the dialogue.
Further, the word “dialogue” has additional relevance to my work; the dialogues of ideas, shapes, materials, colors, bodies of emotions... I like this word because it has the strength to solve the equations of problems and sometimes find the solutions.
You’ve mentioned that you strive to create designs that are timeless. How do you interpret the concept of “timeless design”?
To borrow a quote from Dieter Rams, "Good design is sustainable". I love cultures and their differences. I am a sponge who needs to understand and absorb the codes that make up cultural diversity. My job is to find the equation that gives an object an anchor in a culture, an anchor in time. I think good design is honest, discreet, and above all, durable. Hence the notion of timelessness.
The objects are made for durability (the opposite being fashion). So I spend a lot of time assembling and disassembling my projects to find the best way to finalize them. It's like a writer who searches for the right words to convey ideas and emotions to the reader. An object becomes timeless when it communicates a vision, I like this approach to modernity.
“Throughout my career, I’ve noted that the success of projects has always been based on the quality of the dialogues I have with my clients.”
—Patrick Norguet
KNIT for Ethimo, photo Alistair Taylor-Young
How would you say the design world has changed in the last twenty years?
The word “design” has become increasingly fashionable, with companies in all sectors using the term to sell their image and convey relative modernity. Over time, the term has become overused, even outdated, with the general public identifying design as a particular style. But design is above all far from style, it is above all a strategy at the heart of a company in order to develop and introduce into our environment fair objects, which have meaning and which bring value: cultural, qualitative, economical, sustainable, honest, responsible and educative...
I have always sensed an artistic sensibility to your designs. Where do you think this subtlety developed from?
Maybe it is an artistic sensitivity, or simply my love of beauty and elegance. To be more precise, I think I have cultivated a sense of balance, similar to how a musician seeks to find the right note or tone. When you draw, there are lines or curves that are either in agreement or disagreement with a particular project. I seek correctness or harmony.
CALICE for La Manufacture, photo courtesy of La Manufacture
What do you find most exciting/rewarding about being a designer?
What excites me the most in this profession? It's when the project is finalized and I can control the shooting of the product, the photographic phase is super important for me. It’s a way to transmit emotions just like the music.
Who makes up your creative community?
I have a very close-knit community. I share a lot with creatives who work in other media but have common or complementary harmonies. This includes my friend, the photographer Alistair Taylor-Young.
I understand that you have a couple of new products launching this month.
Yes—we’re introducing RAK-Valet, a range of bathroom products, with RAK Ceramics. We’re also presenting a collection of glasses and sunglasses with the french brand, Shelter. It’s a small but exciting project.
I’m curious—what designers do you feel the most aligned with?
I like the work of certain designers like Konstantin Grcic and Stephan Dietz, and projects by the Bouroullec brothers. Dieter Rams and Poul Kjærholm are two of my all-time favorite references.
Tell me about your new venture, STUDION.
STUDION is an experimental project that will offer unique objects, either selected or created by a group of key collaborators. After twenty years of creating designs I wanted to curate and offer products that I feel have meaning and which translate into an “art of living.”
Elegance, Exclusive and Timeless.
What is a typical day in the studio for you?
It's very busy and focused. I get up very early because I like the morning, take care of my daughter before school, then join my studio. I organize the day and that of my collaborators according to the progress of the projects. We have lunch together and then work together. I like that the energy is always good. I also like speed, I hate inertia. I need to protect creative energy. Then I go home in the evening to find my family. I leave the city as much as possible to be in the countryside and nature. I don't like Paris anymore.
What is your life like outside of design? What brings you pleasure?
There is no real border for me between my work and everything else. It’s my passion. I am fortunate to have a profession that gives me a lot of satisfaction. Parallel moments are with my family, my daughter. It is a full life.
Outside of that, I like to just be in the present without necessarily thinking or reflecting. Being in the countryside allows me to appreciate the moment and the elements with just the minimum of necessities. I do enjoy horseback riding, visiting my farmer or winegrower friends, mechanical sports and especially old cars from the 70s.
How was 2020 for you?
2020 was an interesting year because (as we discussed earlier) it marks my twenty years as a designer, and the release of Dialogues. One of the upsides of living through COVID-19 was that I was able to live for three months in the countryside with my daughter, without school and without traveling while working from home. I do not hide from you that this experience brought me a great freedom which has caused me to challenge certain models of life. That said, it was a boring year here in France because of the loss of freedom, and the loss of social relations between individuals.
What are you looking forward to working on in 2021 and beyond?
I have a number of new projects underway, but I am especially excited to develop STUDION.